诚邀出席中小型企业知识产权研讨会
Invitation to Conference on Small & Medium Enterprises (SMEs) and Intellectual Property (IP)
中总法律组订于2014年11月25日（星期二），上午9时正假 IP Academy Ballroom, Level 12A, Tower B, Menara UOA Bangsar, No. 5 Jalan Bangsar Utama 1, 59000 Kuala Lumpur主办中小型企业知识产权研讨会。
研讨会由中总及马来西亚知识产权局(MyIPO)联合主办；支持单位包括国际保护知识产权协会(AIPPI)马来西亚区会、东盟知识产权协会(AIPA)、亚洲专利代理人协会(APAA)马来西亚理事会、马来西亚国际许可贸易工作者协会(LESM)以及马来西亚知识产权协会(MIPA)；合作媒体是星报及马来西亚中小企业半月刊(Malaysia SME)。
研讨会主讲人为国内知识产权专家，包括Skrine资深合伙人李达文律师、国际保护知识产权协会(AIPPI)会员暨Gan Partnership合伙人Tai Foong Lam律师、马来西亚知识产权协会(MIPA)会长暨Ismail Sabri Wee & Wong创始合伙人Peter Desmond Wee律师、东盟知识产权协会(AIPA)马来西亚国家代表暨Raja, Darryl & Loh执行合伙人Chew Phye Keat律师、马来西亚国际许可贸易工作者协会(LESM)副会长暨Zaid Ibrahim & Co合伙人Cheah Chiew Lan律师，以及亚洲专利代理人协会(APAA)马来西亚理事会的代表。
这项主题为“知识产权推动中小企业转型”的研讨会将以英语进行。研讨会旨在提高工商界对知识产权的醒觉，并提供最新信息予业者，以让他们了解知识产权对其业务的影响。大部分企业和行业，尤其是中小企业，对此课题所知甚少。更重要的是，有些企业甚至不知道其实知识产权在其业务扮演着举足轻重的角色。希望此研讨会能让参加者对知识产权各方面课题有进一步的了解，包括如何实施及其影响。
知识产权指的是智力创造的成果，如于日常使用的发明、设计、标语和名称等；而知识专利权指的是赋予上述作品创造者的权利，其中包括版权、商标、专利、工业设计权等。知识产权是企业的核心价值，譬如品牌就是企业的知识产权资产，这对使用先进技术开发在线业务的业者尤为重要。品牌是商标。人们往往对品牌的认知先于产品。这是品牌成功的例子之一。因此知识产权可以突破业务发展，作为销售和市场营销的管理策略。对出口商而言，如何保护他们的知识产权资产，应该是他们需要慎重考量的另一项重要事实。
为了鼓励更多会员商家了解知识产权的重要性，秉承中总总会长拿督林国璋局绅的指示，此研讨会将免收费公开给各属会会员商家出席，非会员则收每人RM50。已经缴付报名费的参加者，中总秘书处将安排退还款项。
有关询问，请联络中总秘书处黄秀华女士、林丽珊小姐或崔文静小姐, 电话：03-4260 3090/ 3091/ 3092/ 3093或电邮：
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The ACCCIM Legal Affairs Committee is organising a Conference on Small & Medium Enterprises (SMEs) and Intellectual Property (IP) on the following date, time and venue:
Date : 25th November 2014 (Tuesday)
Time : 9:00am – 4:30pm
Venue : IP Academy Ballroom
Level 12A, Tower B, Menara UOA Bangsar, No. 5 Jalan Bangsar Utama 1
59000 Kuala Lumpur.
The SME-IP Conference is co-organised by ACCCIM and Intellectual Property Corporation of Malaysia (MyIPO), supported by International Association for the Protection of Intellectual Property (AIPPI) Malaysia Chapter, ASEAN Intellectual Property Association (AIPA), Asian Patent Attorneys Association (APAA) Malaysia Country Group, Licensing Executives Society Malaysia (LESM) and Malaysian Intellectual Property Association (MIPA), supporting media The Star and Malaysia SME®.
This Conference will bring in several Malaysian IP experts, they are Mr. Lee Tatt Boon, Senior Partner of Skrine, Mr. Tai Foong Lam, Partner of Gan Partnership, International Association for the Protection of Intellectual Property (AIPPI), Mr. Peter Desmond Wee, Founding Partner of Ismail Sabri Wee & Wong, President of Malaysian Intellectual Property Association (MIPA), Mr. Chew Phye Keat, Management Partner of Raja, Darryl & Loh, Malaysia Country Head of ASEAN Intellectual Property Association (AIPA), Ms. Cheah Chiew Lan, Partner of Zaid Ibrahim & Co, Vice President of Licensing Executives Society Malaysia (LESM) and a representative from Asian Patent Attorneys Association (APAA) Malaysia Country Group.
The conference with the theme “IP helps SME to transform” will be conducted in English. The main objective of this conference is to promote awareness and provide latest information on IP to business community, for them to understand IP rights and the effects on their businesses. Most of the businesses and industries, especially SMEs, may not be aware of their significant IP rights. More importantly, they may be ignorant of the fact that IP rights play a pivotal role on their businesses. Hopefully, the Conference will also help to clarify various aspects of IP rights including the implementation and implications.
IP refers to the creations of mind, such as inventions, designs, slogan and names etc used in daily basis, while IP rights refer to the rights given to the person over the creations of their minds which include copyrights, trademarks, patents, industrial design rights etc. IP assets are the core value of a business, for instance the brand of a business is an example of IP especially for online business in this era of advanced technology. The brand is the trademark. People tend to recognize the brand followed by the products. This is one of the successful examples for branding. For those who are running an export business, protecting their intellectual assets is another important fact that they should really consider about.
In order to create awareness and understanding on the importance of Intellectual Property to members, in accordance with directive from Dato’ Lim Kok Cheong, President of ACCCIM, we are pleased to offer complimentary seats to members of Constituent Chambers to attend the Conference, while non-members will charge RM50 per person. Refund will be made available for those members who already effect their payments.
For enquiries, please contact Mrs. Kam, Ms. Lim Li Sang or Ms. Ivy Chooi of the ACCCIM Secretariat by Tel: 03-4260 3090/3091/3092/3093 or e-mail:
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